EXECUTIVE MASTER IN DIGITAL MARKETING AND COMMUNICATION

NEW MODULE: Two days, dedicated to B-to-B marketing - by Frederic Vandervliet !

Introduction to Strategic Marketing for Business
to Business (B2B), Business to Business to Consumer
(B2B2C) & Business to Employee (B2E) Ecosystems

PRICE
950€ ex. VAT for the two days’ training (catering incl.)
DATES
Tuesday 13 and Thursday 15 December
PLACE
Building Solvay Brussels School, 42 avenue Franklin Roosevelt
at 1050 Brussels

INFORMATIONS
THIERRY ANTOINE, Program Coordinator
T.: +32 2 650 41 45
Email: thierry.antoine@ulb.be
www.solvay.edu/digital-marketing

Your registration to the b-to-b module :

Module objective and content

Framing and understanding the fundamentals
of B2B, B2B2C, B2E strategic marketing and
its implication in your strategic & operational
choices will broaden your vision on the way to
generate & manage the value in your current or
future businesses.
These two days aim to understand how to
apply and adapt the fundamentals of strategic
& operational marketing when you address
different stakeholders in complex ecosystems.

Teaching method

The guiding principle of each day is divided
into two parts:
• Introduction of methods & frameworks
• Case management & practices

The modules are based on real cases and
some parts will be co-animated with external
speaker(s).

Key takeaways

Applying strategic marketing framework in complex ecosystems (B2B, B2B2C...)
Building coherent value proposition & positioning for diverse stakeholders(s)
Key principles for adapting marketing organization towards complex ecosystems
Go to market rules & practices for B2B, B2B2C business

Become an expert in Digital Marketing and Communication

By the end of this Executive Master, you will:

Master the fundamentals in marketing and be able to build a digital marketing strategy;
Make a difference with your S.A.V.E. strategy;
Be an expert in marketing data and know how to use data;
Implement the acquired skills immediately thanks to the practical exercises and group tasks;
You will also become a member of the Solvay Alumni Association and the BMMA.

You wish to learn more about this Executive Master ?

MORE INFO ABOUT THE EXECUTIVE MASTER

ABOUT US

Established in 1903, Solvay Brussels School of Economics & Management is a Faculty of the Université libre de Bruxelles. It currently holds a leading position in Europe for research and education in the fi elds of Economics and Management. The school‘s core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world.