NEW MODULE: Two days, dedicated to B-to-B marketing - by Frederic Vandervliet !

Introduction to Strategic Marketing for Business
to Business (B2B), Business to Business to Consumer
(B2B2C) & Business to Employee (B2E) Ecosystems


950€ ex. VAT for the two days’ training (catering incl.)
Tuesday 13 and Thursday 15 December
Building Solvay Brussels School, 42 avenue Franklin Roosevelt
at 1050 Brussels


THIERRY ANTOINE, Program Coordinator
T.: +32 2 650 41 45
Email: thierry.antoine@ulb.be


Banner complet DMC (1)
Module objective and content

Framing and understanding the fundamentals
of B2B, B2B2C, B2E strategic marketing and
its implication in your strategic & operational
choices will broaden your vision on the way to
generate & manage the value in your current or
future businesses.
These two days aim to understand how to
apply and adapt the fundamentals of strategic
& operational marketing when you address
different stakeholders in complex ecosystems.
Teaching method

The guiding principle of each day is divided
into two parts:
• Introduction of methods & frameworks
• Case management & practices
The modules are based on real cases and
some parts will be co-animated with external
Key takeaways
  • Applying strategic marketing framework in complex ecosystems (B2B, B2B2C...)
  • Building coherent value proposition & positioning for diverse stakeholders(s)
  • Key principles for adapting marketing organization towards complex ecosystems
  • Go to market rules & practices for B2B, B2B2C business

        8:30 a.m.: welcome with coffee                        1:30 p.m.: course
                    9:00 a.m.: course                                                     3:00 p.m.: coffee break
        10:30/11:00 a.m.: coffee break                           3:30 p.m.: course
                       12:30 p.m.: lunch                                                     5:30 p.m.: end of the day

Become an expert in Digital Marketing and Communication

By the end of this Executive Master, you will:

  • Master the fundamentals in marketing and be able to build a digital marketing strategy;
  • Make a difference with your S.A.V.E. strategy;
  • Be an expert in marketing data and know how to use data;
  • Implement the acquired skills immediately thanks to the practical exercises and group tasks;
  • You will also become a member of the Solvay Alumni Association and the BMMA. 

You wish to learn more about this Executive Master ?