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From Creative Skills to Creative Consultancy 

Welcome to the Solvay Creative Consultancy Programme designed for agency executives and organized for ACC Belgium by Solvay Executive Education.

More than ever , creative agencies must engage in deep, value-creating activities with their clients. Value creation cannot stop at the creative stage and must now embed a strong component of business building skills.

This is why this exclusive program offers 8 Core Modules that help you build your business consultancy skills with a strong command of strategic concepts and tools. Further, you can deepen your expertise with 2 Elective Modules, in function of your needs.


Last, you can put your newly acquired consultancy skills to test with a live hackathon and present your recommendation to our jury of experts.

Key Benefits for participating executives

  • The tools and resources to turn your creative power into business-building recommendations

  • A unified approach in formulating comprehensive strategies and tactics to win with your clients

  • Increased efficiency in your operations and growing the next generation of top managers

Eight Building Blocks on your Road to Success

Module 1

& Influence 

With Avi Goldstein 
The one-day Negotiation and Influence workshop is based on methodology developed at the Harvard Negotiation Project, designed to build participants’ confidence in applying collaborative, value-creating approaches to negotiation based on a systematic framework and practical tools. Through an experiential, participatory process revolving around role plays, exercises and case studies - paired with active debriefs and discussions - the workshop will build participants' understanding of key negotiation dynamics and choices, foster awareness of their own habits and assumptions, and strengthen their potential to be effective innovators, managers, strategists and deal-makers.
Date: 22/02/2021

Module 2

  Design Thinking 

With Benjamin Beeckmans 
His Design Thinking and Innovation management workshop explores in depth how to identify an opportunity, understand and manage the mechanisms to successfully test it in the marketplace. Participants come out of the workshop with a sound understanding of business tools such as Design Thinking, Value Proposition Design, Business Model Canvas, Market Sizing and Lean Canvas.
Date: 23/02/2021

Module 3

Value Based

With Regis Lemmens 
His workshop explores how companies – through co-creation - have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors.
Date: 15/03/2021

Module 4

Date Insights &
Insights Delivery 

With Martine George 
Her workshop explores the effective use of data to generate business insights. Whether you are a knowledge worker, a business analytics practitioner or a customer intelligence executive, you will build the required capabilities to lead an effective conversation using data to better communicate over performance and impact.
Date: 16/03/2021

Module 5


With Antonio Rodriguez 
The goal is to provide you with a structured setting in which you can familiarize yourself with the most important ideas in stakeholder management and how it contributes in supporting your organization to achieve its mission and strategic objectives. The main goal for the course is for you learn how to apply these concepts in your own, or future job settings, through case studies and exercises. In order to develop your stakeholder management skills, you will need to practice and apply the learning’s once you return to your job to further consolidate these techniques.
Date: 26/04/2021

Module 6


With Laurent Bouty 
His workshop will help you understand how to improve your client’s business model through the lens of circularity and sustainability
Can we implement new circular business models, enabled by the use of digital technologies, while reducing waste and optimizing resource use.
Can we increase profitability by doing more with fewer resources and reduce externalities?
Are there new market opportunities to simultaneously drive topline growth and tackle sustainability challenges?
Date: 27/04/2021

Module 7


With Benjamin Lorent
This workshop provides an introduction to the indispensable tools needed to understand, interpret and analyse the financial data of a project. Whether you are in charge of creation, buying, planning or strategy, it is essential to understand how to assess a customer’s value chain, profitability and help him evaluate the components of financial success.
Date: 3/06/2021

Module 8

Fundamentals of

With Bruno Wattenbergh 
The aim of the Corporate Strategy workshop is to define strategy, and to get insight into what it is and how to execute it. Specifically: how to clarify key strategic elements with your customer (vision, mission, scope, value chain, innovation) and key elements about executing strategy, from where and how to allocate resources to achieve your customer’s company vision, to aligning competences and daily activities to produce optimal results.
Date: 4/06/2021

Two modules of your choice to develop your expertise

Because your needs are as unique as you, you can choose two modules from the selection below

Managing Brands
in the
Digital Age

With Nicolas Van Zeebroeck 
How do you successfully manage innovation in times of digital disruption?” Taking a strategic point of view, Pr. Van Zeebroeck has developed an Innovation Management framework offering clear and actionable responses to the strategic management of innovation in times of digital disruption.



With Frederic Hoffman 
His Project Management workshop provides a structured setting in which the participants can familiarize themselves with the most important ideas in project & risk management. They will learn the project & risk management techniques such as project scoping, estimating, scheduling and risk identification, analysis and risk response strategies.

Artificial Intelligence

With Hugues Bersini 
aking a tech-based approach to build a prospective vision, Pr. Bersini will elaborate on how companies can effectively use AI, Big Data and Machine Learning to design their strategies and operating models. A specific focus will be put on the practical tools that can be used and deployed within an organization to leverage these new technologies.


With Sandra Rothenberger 
Her workshop explores how the world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Her workshop focuses on those developments and highlights new perspectives for pricing strategies.


With Brigitte Lipschutz 
The neuroscience of motivational needs: new perspectives in the neuroscience of motivational
needs to understand and engage ourselves and others better.


With Omar Mohout 
Taking an operational point of view, Pr. Omar Mohout analyzes the new value creation and digital distribution models, showing how and why some companies make the shift from disruptive to hyper scalable. What are the most adequate digital tools to support innovation, efficiency and growth?
What are the best practices in other industries? What does it mean to be a responsible business in a rapidly evolving digital world?

Project Pitching

With Benjamin Beeckmans and Bruno Wattenbergh  
You have a great idea, a great product or a great company? That won't be enough to convince a potential client to give you his or her budget. Convincing the right person starts with the right pitch! Bruno Wattenbergh and Benjamin Beeckmans will help you prepare and practice: How do you prepare the ideal pitch deck? How do you structure your presentation, balancing it between verbal and non-verbal items? How do you manage your posture and your body language to occupy the floor and eventually convince your customer to buy your proposal?

How to Lead
when you are
not the Boss? 

With Susan West 
Learn to exert influence even when you’re not in charge, and to impact stakeholders over whom you have no direct control. Master the skills of disagreeing without being disagreeable and establishing relationships based on trust.


Hackathon to test your skills live under the guidance of our experts

At the end of the journey, we will put your skills to test with a live business consulting contest.

Get actionable feedback from our industry experts, present your recommendation to the jury and get ready to earn some exclusive prizes.

Action and deep learning guaranteed.

Last but not least, all participants to the entire program receive an exclusive Certificate from Solvay Executive Education that you can frame and hang on your Wall of Fame!

Date: 21/06/2020

Meet the Core Programme Faculty

Benjamin Lorent

Benjamin Lorent

Essentials of

Benjamin Lorent is Professor of Finance and Insurance at the SBS, at the University of Mons and at Rouen University (France). He also teaches in executive programs at Solvay, in Switzerland and in Vietnam. He holds a PhD in Finance from Solvay and a Master in Actuarial Sciences (ULB)

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Benjamin Beeckmans

Design Thinking
and Innovation

Professor of Entrepreneurship
Regular coach for entrepreneurial & intrapreneurial projects. Founder of Bluecorp, Teatower.com, The Bridge and Hyperion – in short, a serial entrepreneur passionate about innovation and online businesses

Antonio Nieto-Rodriguez

Antonio Rodriguez


Antonio Nieto-Rodriguez is a thought leader, author, practitioner, and professor. 

Chairman of the Project Management Institute. Author of “The Project Revolution” (LID, 2019). "Lead Successful Projects" (Penguin, 2019) and “The Focused Organization” (Taylor & Francis, 2014).Winner of the prestigious award "Ideas into Practice" and Global Gurus.

Bruno Wattenbergh

Bruno Wattenbergh

 Fundamentals of Corporate Strategy 

Chairman of the EY Belgium Innovation Board ; Professor of Strategy & Entrepreneurship at Solvay Business School

Founder and COO of Impulse Brussels (before Brussels Enterprise Agency). Chairman of the Executive Board of the Microsoft Innovation Center Brussels, Chairman of the Brussels Guarantee Fund and Expert of the European Research Council



Martine George-1

Martine George

Data Analysis & Insights Delivery 

Holistic thinker and enthusiastic learner, Martine George has navigated for the last 25 years in different roles and functions from researcher in physics to become the Academic Director of the Executive Program in Business Analytics at the Solvay Brussels School

Laurent Bouty

Laurent Bouty

Business Models

Associate faculty at Solvay Executive Education, Transformative Cx, Change Specialist, Pragmatic Optimist at The Beyonders

Laurent Bouty helps leading companies articulate, execute and present their Innovation and Marketing Strategies. He has a broad commercial experience gained in multiple sectors like Telecommunication, Automotive, Advertising and Financial sectors.

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Régis Lemmens

Value Based

Researcher & professor of Sales Management at Antwerp Management School and Solvay Executive Education, founder of Sales Cube

His workshop aims at helping organizations to apply this approach to innovate and redesign their sales processes finding new ways to add value to their customers. He advised organizations such as BNP Paribas, SONY, ERGO and Bekaert

Avi Goldstein

Avi Goldstein 

Negotiation &

Founder and Director of the Pathways Institute for Negotiation Education. Lecturer for the Solvay Brussels School of Executive Education. Former senior facilitator at Vantage Partners

He works to build individual, organizational and social capacity in problemsolving,
creative negotiation.

Sounds interesting!
Who should participate?

For maximum impact, we recommend you sign up 2 senior members of your agency, ideally from 2 different departments.

Combinations like CEO + COO, COO + SD, COO + CD are most welcome.

Maximum of 24 participants for an optimal group cohesion and experience

Additional €500 discount for each 2 participants of the same bureau! 


Location: Solvay Brussels School of Economics and Management
Avenue Franklin Roosevelt 42, 1050 Brussels - Building R42

Dates: January - June 2021.
Two sessions every month.
From 08:30 to 17:30 with full day catering

Pricing: 4,995 euro per participant, including teaching material, catering and a Certificate from Solvay Executive Education.

A programme designed for ACC Belgium by Solvay Executive Education © 2020.