Welcome to the Solvay Creative Consultancy Program designed for agency executives and organized for ACC Belgium by Solvay Lifelong Learning.
More than ever, creative agencies must engage in deep, value-creating activities with their clients. Value creation cannot stop at the creative stage and must now embed a strong component of business building skills.
This is why this exclusive program offers 4 Core Modules that help you build your business consultancy skills with a strong command of strategic concepts and tools.
Secondly, you can put your newly acquired consultancy skills to the test with a live hackathon and present your recommendation to our jury of experts.
Lastly, after the completion of the Basic Track can deepen your expertise with the Advanced Track.
Key Benefits for participating executives
The tools and resources to turn your creative power into business-building recommendations
A unified approach in formulating comprehensive strategies and tactics to win with your clients
Increased efficiency in your operations and growing the next generation of top managers
January 26
16h00 - 18h00
Practicalities
Keynote by Omar Mohout
Presentation of the Hackathon case
February 15
Customer Strategy
With Bruno Wattenbergh
The aim of the Corporate Strategy workshop is to define strategy and to get insight into what it is and how to execute it. Specifically: how to clarify key strategic elements with your customer (vision, mission, scope, value chain, innovation) and key elements about executing strategy, from where and how to allocate resources to achieve your customer’s company vision, to aligning competencies and daily activities to produce optimal results.
March 16
Business Models
With Dr. Deep Parekh
His workshop will help you understand how to improve your client’s business model through the lens of circularity and sustainability
Can we implement new circular business models, enabled by the use of digital technologies, while reducing waste and optimizing resource use? Can we increase profitability by doing more with fewer resources and reducing externalities? Are there new market opportunities to simultaneously drive topline growth and tackle sustainability challenges?
April 13
Finance
With Benjamin Lorent
This workshop provides an introduction to the indispensable tools needed to understand, interpret and analyse the financial data of a project. Whether you are in charge of creation, buying, planning or strategy, it is essential to understand how to assess a customer’s value chain, profitability and help him evaluate the components of financial success.
May 25
Value-based Selling
With Regis Lemmens
His workshop explores how companies – through co-creation - have been able to develop new, innovative and sometimes highly successful products and services by using their sales force strategically. Learn how their sales forces have built new collaborative relationships with their customers ahead of their competitors.
June 8
Led by Omar Mohout
Application of newly learned concepts
Present recommendations to the customer
At the end of the journey, we will put your skills to the test with a live business consulting contest.
Get actionable feedback from our industry experts, present your recommendation to the jury and get ready to earn some exclusive prizes.
Action and deep learning are guaranteed.
Last but not least, all participants to the entire program receive an exclusive Certificate from Solvay Lifelong Learning that you can frame and hang on your Wall of Fame!
With Martine George
Her workshop explores the effective use of data to generate business insights. Whether you are a knowledge worker, a business analytics practitioner or a customer intelligence executive, you will build the required capabilities to lead an effective conversation using data to better communicate over performance and impact.
With Benjamin Beeckmans
His Design Thinking and Innovation management workshop explores in depth how to identify an opportunity, understand and manage the mechanisms to successfully test it in the marketplace. Participants come out of the workshop with a sound understanding of business tools such as Design Thinking, Value Proposition Design, Business Model Canvas, Market Sizing and Lean Canvas.
With Omar Mohout and Benjamin Beeckmans
Taking an operational point of view, Pr. Omar Mohout analyzes the new value creation and digital distribution models, showing how and why some companies make the shift from disruptive to hyper scalable. What are the most adequate digital tools to support innovation, efficiency and growth?
What are the best practices in other industries? What does it mean to be a responsible business in a rapidly evolving digital world?
With Sandra Rothenberger
Her workshop explores how the world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. Her workshop focuses on those developments and highlights new perspectives for pricing strategies.
Dr Benjamin Lorent is a Professor of Finance and Insurance at the SBS, at the University of Mons and at Rouen University (France). He also teaches in executive programs at Solvay, in Switzerland and in Vietnam. He holds a PhD in Finance from Solvay and a Master in Actuarial Sciences (ULB).
Professor of Entrepreneurship. Regular coach for entrepreneurial & intrapreneurial projects. Founder of Bluecorp, Teatower.com, The Bridge and Hyperion – in short, a serial entrepreneur passionate about innovation and online businesses.
Dr Rothenberger has been active since 2001 in the scientific and academic fields. She has been focusing her research and teaching on Strategic Marketing, mainly in the areas of Strategic Pricing and Consumer Behavior. Since September 2013 she is chairing the Strategic Marketing and Innovation Department at the Solvay Brussels School of Economics & Management.
Holistic thinker and enthusiastic learner, Dr Martine George has navigated for the last 25 years in different roles and functions from a researcher in physics to become the Academic Director of the Executive Program in Business Analytics at the Solvay Brussels School.
Dr. Parekh is a seasoned executive and advisor to the top ranks of Fortune 500 companies including Tetra Pak, Unilever, Danone, Lego, ABInbev, IBM,etc. He is the founder of Epistemy BV, as well as the co-founder of MakeOurFuture, one of the first European consulting cooperatives that work with only sustainability related projects with clients worldwide.
Researcher & professor of Sales Management at Antwerp Management School and Solvay Executive Education, founder of Sales Cube. His workshop aims at helping organizations to apply this approach to innovate and redesign their sales processes finding new ways to add value to their customers. He advised organizations such as BNP Paribas, SONY, ERGO and Bekaert.
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Omar Mohout a former technology entrepreneur, is a widely published technology author, C-level advisor to high growth start-ups as well as Fortune 500 companies and Professor of Entrepreneurship at School and Solvay Brussels School of Economics and Management. As Growth Engineer and expert with Sirris, he publishes on a quarterly basis the European Scaleups Report where he recently analysed the growth in FinTech venture capital.
Chairman of the EY Belgium Innovation Board; Professor of Strategy and Entrepreneurship at Solvay Business School. Founder and COO of Impulse Brussels (before Brussels Enterprise Agency). Chairman of the Executive Board of the Microsoft Innovation Center Brussels, Chairman of the Brussels Guarantee Fund and Expert of the European Research Council.
A programme designed for ACC Belgium by Solvay Lifelong Learning © 2021.