EXECUTIVE MASTER IN DIGITAL MARKETING AND COMMUNICATION 

Face-to-face Information session, including an "IA Action" workshop

Agenda

Thursday, 12 October 2023

  • 18h: Check-in.
  • 18h15: Introduction by Hugues Rey.
  • 18h20: AI interactive session with David Grunewald.
  • 19h00: Explanation of programme by Hugues Rey.             
  • 19h30: Networking drink.

Access

Solvay Brussels School Economics & Management - Solbosch Campus (ULB)

 

executive-master-in-digital-marketing-and-communication-solvay

Reach out to the highest level in digital marketing and communication.

A 40-minute interactive workshop at which you’ll discover the transformative impact of Collective Intelligence and how you can boost your efficiency through the appropriate use of key AI tools.

Tailored for future students of the Executive Master in Digital Marketing and Communication at Solvay, this session serves as a practical guide to making AI tools your own personal assistant in both your work and private life.

Through prompt engineering and hands-on experimentation, you'll gain key insights into no-code AI solutions that can significantly improve your performance. You’ll be invited to actively test these techniques on various AI platforms during the session.

At the end, you'll walk away with actionable tips to elevate your efficiency, embracing the power of Collective Intelligence.

We will also take advantage of the occasion to remind you of the content of the various modules that will be presented to you by Hugues Rey and the session will end in a convivial atmosphere over a drink, so that we can get to know each other better and answer any- questions you may have.

 

REGISTER FOR THE INFO SESSION

Presented by David Grunewald & Hugues Rey 

BIOS

David Grunewald brings over 25 years of advertising and marketing experience. A teacher in Digital Strategy and Advertising at institutions such as ULB or ICHEC, he has spent a decade preparing the next generation of marketers with cutting-edge trends and tools. He founded Pluginto.ai.

Hugues Rey teaches Marketing and Communication at the Solvay Brussels School. He is currently the CEO of Havas Media Group Belux, and Chairman of the board of the BMMA, member of the Board of CIM and UMA, President of CIM Pluri-Media Study Committee. Hugues has 25 years of experience in media agency development through digital & data infusion.

Become an expert in Digital Marketing and Communication

By the end of this Executive Master, you will:

  • Master the fundamentals in marketing and be able to build a digital marketing strategy;
  • Make a difference with your S.A.V.E. strategy;
  • Be an expert in marketing data and know how to use data;
  • Implement the acquired skills immediately thanks to the practical exercises and group tasks;
  • You will also become a member of the Solvay Alumni Association and the BMMA. 
REGISTER FOR THE INFO SESSION
ABOUT US

Established in 1903, Solvay Brussels School of Economics & Management is a Faculty of the Université libre de Bruxelles. It currently holds a leading position in Europe for research and education in the fi elds of Economics and Management. The school‘s core mission is to train business leaders and entrepreneurs with the ability to adapt to the ever-changing nature of Society and to shape tomorrow’s world.

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